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Round Table: How Does a Startup Go Global?

Save the date: Wednesday, May 7, 2014 at 6 PM

Location: Hub:raum, Winterfeldstrasse 21, 10781 Berlin


The executives from 99designs, MOO, Jimdo and OUTFITTERY invite you to a dynamic round table exploring one of the hottest topics for startups today: what does it take to successfully expand internationally? The discussion will focus on tackling, fostering, and growing a positive culture in an organisation, as well as exploring new markets and dealing with legal issues. We will also address more practical matters like collecting payments and renting offices. What are potential challenges, opportunities – and fails? What are the big learnings so far?


You’ll have a unique opportunity to hear directly from leaders of high-profile startups from the US, Germany and UK who are expanding into international markets and to add your experiences or ask questions of your own.


4 startups - 4 different basic approaches to expand internationally

Issues that will be addressed include


● What distinct expansion models have panelists employed, and to what extent have they proven effective?

● What are the major challenges for international companies trying to get traction in Germany?

● Why has Germany become a desirable European hub for international startups?

● How can German-based companies effectively tackle overseas markets?

● What role do local partnerships play, and how do you find the perfect partners?


Please join 99designs, MOO, Outfittery and Jimdo for drinks and canapes whilst we spin some tunes immediately after the round table.


Save the date and register now until April, 30.


Eva Missling, General Manager Europe, 99designs; Founder of 12designer

Eva founded 12designer, a leading marketplace for crowdsourced graphic design in Europe which was acquired by 99designs in 2012. She oversees the expansion of the European markets at 99designs, the world’s largest online graphic design marketplace, headquartered in San Francisco with offices in Melbourne, Berlin, Paris, London and Rio de Janeiro.


99designs has facilitated 285,000+ crowdsourced design contests, and has paid out $70 million to our community of 290,000+ graphic designers around the world. Customers and designers can access localized versions of 99designs in English, Spanish, German, French, Italian, Dutch and Portuguese.


Christian Springub, Co-Founder of Jimdo

Jimdo is an intuitive DIY website builder that enables anyone to create website, without any coding knowledge. Founded in 2007 and profitable since 2009 without any venture capital, Jimdo now has a passionate team of 180 people in offices worldwide. Christian build up the Jimdo Office in San Francisco. Jimdo has also regional offices in Tokyo and Shanghai alongside headquarters in Hamburg, Germany. The Website builder is available in 12 languages and powers over 10 million websites around the world. Christian, along with Jimdo’s other two co-founders, took an international approach from day one, expanding into European, North American and Asian markets soon after the company’s launch. Christian’s focus lies in building an independent, forward-thinking, and sustainable company.


Nicola Anderson, General Manager International, moo.com

MOO is an award-winning online print business that is passionate about great design and the difference it can make to its customers and the world. Launched in 2006 in London, MOO aims to disrupt the global print industry by combining the values of professional design with accessibility and reach of the web; making great design available to all. MOO prints millions of cards a month and has served customers in over 200 countries. Nicola is responsible for MOO’s International expansion with the current focus on Germany, France and Australia.


Julia Bösch, Co-Founder of OUTFITTERY

Julia Bösch started together with Anna Alex their business after one particular trip of Julia’s to New York. There Julia's friend booked a personal shopper since he wanted cool new cloth while only having spare time. This decision was the pivotal moment from which the idea to create an Online Personal Shopping Service was formed. Rather than the typical personal shopper however, where typically only privileged people could benefit, the idea was to make personal shopping available for every man who lacks the time or patience to go shopping.

OUTFITTERY makes it easier for men to shop for clothes on the Internet. Customers answer just a few questions about clothing style and sizes on www.outfittery.com. Thereafter, OUTFITTERY’s style experts contact customers personally and put together customised outfits, which are conveniently sent to the customer’s home. The customer then keeps what he likes most. OUTFITTERY offers this innovative service at no charge. The company has 100 employees and is headquartered in Berlin. 50 style experts are dedicated to taking care of the customer's fashion desires. Currently, more than 100 top-quality fashion brands are on offer.